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2014-07 - 2020-07
Director, E-commerce Engineering
- Owned commerce engineering and MarTech decisions for MONIN’s B2C motion, helping grow e-commerce revenue from $500K/year to $2.5M/year within 18 months.
- Modernized lifecycle, checkout, upsell, and cross-sell flows across the storefront, improving revenue 183%, transactions 203%, bounce rate 47%, and conversion 20%.
- Cut order-processing time 90% by standardizing ERP outputs, reducing manual lookup, and connecting commerce workflows across sales, ops, and fulfillment.