At Upsun (a developer platform / PaaS), I set the onboarding target as the first accepted Git push — a judgment call for this effort. Activation is the commercial metric; it sits late in this funnel, so the higher-leverage target was the upstream gate a user clears to reach it. I drove the rate and speed of that push, using a tagged funnel and session replays to clear the friction. For a consistent day-one cohort, average time-to-first-accepted-push moved from roughly 3 hours to roughly 5 minutes, and activation followed.
2020-09 - 2025-12
Product Manager
- Owned AI-assisted migration and setup workflows that moved customer onboarding from weeks to minutes while keeping the experience human-in-the-loop and safe.
- Led onboarding and activation for a technical developer platform, using customer conversations, product analytics, and experiments to cut time-to-activation by 50%.
- Defined a North Star metric and customer milestone model that tied product activation to first deploy, roadmap priorities, and product-led sales routing.
- Increased team cadence from semi-annual launches to weekly releases by turning maturity models, feedback loops, and analytics into an iterative roadmap.