15+ years building software — from founding a software company, through engineering leadership in commerce and platforms, to product. The technical foundation behind every product decision.
From Code to Roadmap — A 15+ Year Engineering Foundation
Engineering & product · commerce / platforms2006 - Present
Role: Founder → Lead Engineer → Director of E-commerce Engineering → Product
15+ years
in software engineering
The foundation behind every product decision.
The throughline
Product decisions are only as good as the technical judgment beneath them. Mine rests on 15+ years shipping software — founding a software company, leading engineering, then owning product.
Signal
The same pattern recurred across every role: business pressure, technical constraint, and customer friction all true at once. Engineering taught me to find the constraint that can't bend before committing a roadmap to it.
Scope & ownership
Founded Montronto Technology Solutions (2006–2011) — a technology services company building custom software for other businesses; owned the full arc, from winning clients and scoping work to shipping, operations, and support.
ADESA, Mobile Device Operations (2011–2013) — owned device readiness, provisioning, and field support keeping auction-critical mobile systems live across 50+ locations in the US and Canada.
InternetChum, Lead Engineer (2013–2014) — led client e-commerce delivery discovery-to-launch; managed contractors and production readiness across WordPress, Laravel, and Magento.
MONIN, Lead Engineer → Director, E-commerce Engineering (2014–2020) — owned the Adobe Commerce storefront, reporting, APIs, and internal commerce workflows; standardized ERP outputs to cut order-processing time 90%.
Tradeoffs
Repeatedly chose durable systems over fast patches — standardizing integrations, defending technical limits, and sequencing work so delivery stayed stable under commercial pressure.
Where it leads
This depth is why I can engage credibly with engineers, protect technical constraints through delivery, and ground product decisions in how systems actually behave. The engineering foundation became product judgment.
- Product decisions are only as good as the technical judgment beneath them.
- 15+ years shipping software — founding a software company, leading engineering, then owning product.
The throughline
- Product decisions are only as good as the technical judgment beneath them.
- 15+ years shipping software — founding a software company, leading engineering, then owning product.
Scope & ownership
- Montronto (2006–2011): a technology services company building custom software for other businesses, end-to-end.
- ADESA (2011–2013): kept auction-critical mobile systems live across 50+ locations in the US and Canada.
- InternetChum (2013–2014): led client e-commerce delivery discovery-to-launch across WordPress, Laravel, and Magento.
- MONIN (2014–2020): Lead Engineer → Director of E-commerce Engineering; cut order-processing time 90% by standardizing ERP outputs.
Tradeoffs
- Chose durable systems over fast patches.
- Standardized integrations and defended technical limits.
- Sequenced work so delivery stayed stable under commercial pressure.
Where it leads
- Engages credibly with engineers.
- Protects technical constraints through delivery.
- Grounds product decisions in how systems actually behave — the engineering foundation became product judgment.
How the work unfolded
- 1
Founded Montronto Technology Solutions
2006–2011
Founded and ran a technology services company building custom software for other businesses — the full arc from winning clients and scoping work to shipping, operations, and support.
- 2
Mobile Device Operations, ADESA
2011–2013
Owned device readiness, provisioning, and field support keeping auction-critical mobile systems live across 50+ locations in the US and Canada.
- 3
Lead Engineer, InternetChum
2013–2014
Led client e-commerce delivery discovery-to-launch; managed contractors and production readiness across WordPress, Laravel, and Magento.
- 4
Lead Engineer → Director, E-commerce Engineering, MONIN
2014–2020
Owned the Adobe Commerce storefront, reporting, APIs, and internal commerce workflows; standardized ERP outputs to cut order-processing time 90%.
- 5
Into product
2020–present
Carried the engineering foundation into product roles, grounding product decisions in how systems actually behave.
Want product decisions grounded in real engineering?
I bring 15+ years of engineering depth to product: protecting technical constraints while shipping outcomes that move the business.