Technical Product Leader · Business instinct

Shipping informed products that move the business.

I work where engineering meets the business — turning customer signal into prioritized roadmaps, deciding what's worth building, pressure-testing feasibility with engineers, and delivering in fast cycles. Then I prove what moved: adoption, engagement, revenue — using AI to move faster and make impact easy to measure.

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Where I’ve operated

AI-Automated Onboarding

Setup, activation, and migration.

Developer Platforms

APIs, integrations, and partner marketplaces.

E-commerce

Checkout, lifecycle, and conversion.

3 hours → 5 minutes time-to-first-accepted-push

Ran a tagged-funnel and session-replay loop to find and clear setup friction before first push.

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5x B2C e-commerce revenue

Turned analysis into executive alignment on the bets worth funding, then shipped.

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Moments-to-win checkout flow

Exposed home-page checkout and convert-now hero to reduce friction for stranded motorists.

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15+ years in software engineering

Established deep technical fluency that sharpens feasibility calls and earns engineers' trust.

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About

TL;DR bio

TL;DR: Steady product work under pressure

I lead with an owner’s instinct: I care whether a product earns its place — for the customer and the company.

I bring order to complex product problems: I find the constraint that won’t bend, make the tradeoffs visible, and focus the team on the next useful version. The pace stays fast and the priorities stay clear.

I have people’s backs. Executives can count on me to protect the business through the hard tradeoffs; engineers, to defend technical limits and long-term risk; designers, to keep the work anchored to a real customer problem.

My technical depth keeps product, business, and engineering conversations grounded in real constraints. The result is clearer decisions, stronger collaboration, and steady forward momentum.

Career

Work History

Twenty years in tech — founder roles and lead engineering converging on sharper product decisions

Sep 2020 - Dec 2025

Upsun (formerly Platform.sh)

Product Manager

Owned AI-assisted migration and setup workflows that moved customer onboarding from weeks to minutes while keeping the experience human-in-the-loop and safe.
Led onboarding and activation for a technical developer platform, using customer conversations, product analytics, and experiments to cut time-to-activation by 50%.
Defined a North Star metric and customer milestone model that tied product activation to first deploy, roadmap priorities, and product-led sales routing.
Increased team cadence from semi-annual launches to weekly releases by turning maturity models, feedback loops, and analytics into an iterative roadmap.

Jul 2014 - Jul 2020

MONIN

Director, E-commerce Engineering

Owned commerce engineering and MarTech decisions for MONIN’s B2C motion, helping grow e-commerce revenue from $500K/year to $2.5M/year within 18 months.
Modernized lifecycle, checkout, upsell, and cross-sell flows across the storefront, improving revenue 183%, transactions 203%, bounce rate 47%, and conversion 20%.
Cut order-processing time 90% by standardizing ERP outputs, reducing manual lookup, and connecting commerce workflows across sales, ops, and fulfillment.

2006 - 2014

Montronto Technology Solutions

Founder, Technical Product & Operations

Founded and ran a technology services company, delivering custom web applications and operations systems for client businesses end to end — customer acquisition, requirements, software delivery, and support.

Built a storm-season field-quote system for a roofing client — ~30 customer interviews to a 4-week MVP that replaced multi-week quoting with same-visit estimates, helping drive ~$480K in added seasonal profit.Learn about this
Built the software behind Check In Systems, a customer-queuing and visitor-management product still in use across medical, education, and government offices today.
Won and delivered subcontract work through Montronto — translating client business requirements into launch-ready e-commerce and web applications for the InternetChum agency, across a multi-framework stack.

Portfolio

Projects

Selected product builds and case studies.

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MVP Proved Valueprofessional

Field Quote Sales System Driving Seasonal Profit

Built through Montronto Technology Solutions for JMJ Roofing, this field-sales MVP turned storm-season quoting into same-visit estimates and insurance-ready packets, then kept improving through live field use, helping drive ~$480K in added seasonal profit.

Workflow ProductField SalesOffline-FirstCustomer DiscoveryRevenue Impact

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2025 Personal Annual Exercisepersonal

Humby: Uber for Battery Jump Starts

I built Humby as an Uber-like battery jump-start service, testing whether just-in-time local acquisition, trust-building, and guided gig-worker onboarding could turn stranded drivers into paid customers within moments of discovery.

Product Manager + BuilderPersonal Annual ExerciseLocal MarketplaceRoadside AssistanceLocal AcquisitionConversion Funnel

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Published impact reportprofessional

Developer Platform Onboarding: First Accepted Push

On a developer platform, a technical read pinned activation to one honest gate — the first accepted Git push. A weekly, evidence-led loop then cut average time-to-first-push from roughly 3 hours to 5 minutes, with activation rising behind it.

Developer PlatformOnboardingProduct AnalyticsTechnical PMWorkflow ProductPLG

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Engineering-Informed Product Judgmentprofessional

From Code to Roadmap — A 15+ Year Engineering Foundation

15+ years building software — founding a company, leading engineering teams, then moving into product. That depth informs not just whether something can be built, but whether it's worth building.

EngineeringEngineering LeadershipE-commercePlatforms

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